Sunday, October 3, 2010

The Future of the Book

The Future of the Book. from IDEO on Vimeo.

IDEO, the award winning design and innovation consulting company, has come out with a video about the future of the book. The video starts with a quote that applies to both print and digital books: "Books take us to faraway places and explain the world around us." In the video they describe three versions of a tablet device that each enhance the reading experience with a social component. The three different concepts are named Nelson, Coupland, and Alice.

Nelson: "Giving readers what they need to form their own opinions on important topics of our time."

Nelson has informational layers that add context to the reading experience. The various layers allow you to see the impact the book has had on popular opinion and debate, how people talk about the subject in the media, other perspectives on the subject, and a fact checking tool.

Coupland: "Keeping you up to date with what is going on in your field."

This version allows you to see what other people are reading within your organization or network. You can access recommended reading lists and join discussions about topic or projects. If enough employees purchase a title, the book would become available in the company library. An organization's reading list can also be available to the public.

Alice "An interactive and playful reading experience that invites interaction well beyond just turning the page."

This version is my favorite. It explores how we will experience literary narratives in new ways, so that the reader becomes a participant, bluring the lines between reality and fiction. The reader will stumble upon plot twists and turns that can be unlocked by being in certain geographic locations or talking to the character in the story. The reader co-develops the story. In time, a non linear narrative emerges.

IDEO is interested in hearing feedback about their video on a facebook page they set up where they ask: What is your vision for the future of the book?

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